our-story
Our Story
Supporting women to
invest in themselves.
In Support of Women
At Berlei, everything we create is thoughtfully designed to make women feel comfortable and
confident.
For over 100 years, we’ve invested in innovation by creating bras that support women of
every age, shape and size, so she can always feel her very best.
We’ve pioneered products for
mothers, sportswomen, and breast cancer survivors. As the world changes and the needs of women change
too, we’ll be there. Every step of the way.
In Support of Women
At Berlei, everything we create is thoughtfully designed to make women feel comfortable
and confident.
For over 100 years, we’ve invested in innovation by creating bras that support
women of every age, shape and size, so she can always feel her very best.
We’ve pioneered
products for mothers, sportswomen, and breast cancer survivors. As the world changes and the needs
of women change too, we’ll be there. Every step of the way.
Why Berlei
Our Quality
Producing the highest quality bras that look beautiful, function well and allow you to move freely and feel confident is at the heart of what we do - it's why Berlei exists. We work with the latest fabrics and technology to ensure our bras feel soft and comfy against your skin. Further proving our commitment to quality, we are proud to say Berlei is the only brand to have their sports bras tested, approved and endorsed by the Australian Institute of Sport.
Our Fit
We are passionate about finding your perfect fit so you can get the most out of your Berlei bra. That's why we've spent over 100 years getting to know women's bodies and discovering what support they need to succeed. Don't know your perfect fit? Stop by Myer or David Jones and see our friendly Berlei Fitters to help you find your best fit.
Our Partners
Breast Cancer Network
Australia (BCNA)
Breast Cancer Network Australia (BCNA)
Partnering since 2005, we’ve donated over 130,000 My Care Kits to Australian women who’ve undergone breast cancer surgery and are committed to pioneering products backed by ongoing research and development, that offer support to those affected by the disease.
Australian Institute of Sport
(AIS)
Berlei is the only bra brand that is tested, approved and endorsed by the AIS. Committed to extensive research and development, we work with the AIS to test sports bras that deliver bounce reduction of up to 60% and offer superior fit and comfort.
Australian Institute of Sport (AIS)
Berlei is the only bra brand that is tested, approved and endorsed by the AIS. Committed to extensive research and development, we work with the AIS to test sports bras that deliver bounce reduction of up to 60% and offer superior fit and comfort.
Our Ongoing Commitment to Ethical Sourcing
Our mission is to see an end to unethical sourcing and the exploitation of workers in the fashion industry. In working to achieve this, we hold ourselves to the highest ethical standards and we expect no less from our suppliers.
Recently Berlei, along with other brands within Hanesbrands, Inc., were recognised for our
commitment to putting the planet and people first by achieving a grade A in the 2019 Ethical Fashion
Report by Baptist World Aid Australia. This is an improvement on last year’s score of A-.
This
acknowledgement from BWA both validates and strengthens our desire for continuous improvement.
There’s always more work to be done, but we are proud of our ongoing commitment and the forward
momentum we are making. We’ll continue to share with you our progress along the way.
If you’re
interested in the detailed report visit: baptistworldaid.org.au
History in the making
Championing women for over 100 years
1920
Ahead of the times, women were part of Berlei's management team from the beginning.
1922
Dr Grace Boelke was appointed to ensure garments were anatomically correct.
1926
Ground-breaking study of 6,000 women conducted. The result; revolutionary corsetry made for real women and comfort.
1950
Developed Australia’s first maternity bra.
1990
Partnered with the Australian Institute of Sport to help women exercise with maximum comfort.
2005
Partnered with Breast Cancer Network Australia. To date, over 123,000 My Care Kits donated to women who have undergone breast cancer surgery.
2006
Serena Williams discovered Berlei while playing at the Australian Open. She wears the brand for every Grand Slam win from then onwards.
2016
Launched a bra in honour of The Divinyls’ Chrissy Amphlett to support women fighting breast cancer. 100% of profits donated to BCNA.
2018
Following the release of the first Chrissy Amphlett inspired bra in 2016, we followed up with the new Chrissy Bra in 2018. Again, 100% of profits donated to BCNA.
2019
Berlei in collaboration with Breast Cancer Network Australia launches Berlei's first Post Surgery Active Bra.
