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We’re working towards the greater good.We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.
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OUR VISION

OUR VISION

We’re working towards the greater good.

We know greatness is not only in the big moments, but in the small steady steps we make everyday. We are committed to creating things we’re proud of, starting with well-made products that are great to wear. We understand as a large company, our choices matter, so we are committed to reducing our impact on the planet with more sustainable decisions that look after all of us. We stand for equality and diversity. We know we’re not perfect, but at the heart of greatness is the will to evolve. So now we know better, we’ll do better, always striving for greatness for every generation.

Our goals

Our 2025 & 2030 goals are a map to a greater future.  
Together with our global HanesBrands family, we’re working towards our set of long-term goals:

People

People

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Globally we're aiming to improve the lives of at least ten million people by 2030. We will do so by:

  • Supporting HanesBrands global employee base, and those of our suppliers, through a broad range of programs including health and wellness, education and diversity and inclusion.
  • Maintaining robust ethical sourcing practices and remaining committed to human rights and responsible sourcing.
  • Supporting our communities focusing on the themes of Comfort, Inclusion and Health.

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Product

Product

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  • We aim to eliminate single-use plastics in our product packaging by 2025 are working towards 100% of our packaging being reusable or recyclable.
  • We aim to reduce the weight of our packaging by 25% by 2025, off a 2019 baseline.
  • We’re working towards using 100% sustainably sourced cotton and 100% recycled/degradable polyester by 2030.We define sustainable cotton as U.S. and Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs.
  • We aim to have a circularity initiative by 2025.

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Planet
Planet Read more

As part of HanesBrands, we have set near-term science-based targets which have been approved by the Science-Based Targets Initiative. This means our greenhouse goals are backed by rigorous scientific standards. We are committing by 2030 to:

  • A 50% reduction in Scope 1 & 2 emissions.
  • A 30% reduction in Scope 3 emissions.

2025 GOALS

By 2025, we aim to:

  • Achieve zero waste across our own operations and support key suppliers to do the same.
  • Manufacture and source product only from facilities that have completed the Higg Facility Environmental Module (FEM) process and will include Higg FEM scores in our factory compliance evaluations.

2030 GOALS

We will also drive a range of other Planet goals, by 2030:

  • A 25% reduction in energy use in our owned facilities and support our key suppliers to do the same.
  • The use of 100% renewable electricity in our owned operations through direct investment and renewable energy credits, where reasonably possible.
  • A 25% reduction in water use in our owned operations.

 

All reduction goals are off of a 2019 baseline.

 

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OUR PEOPLE

OUR PEOPLE

We support greatness in humankind.

Making underwear to support people is what we do, but we’re thinking bigger. We’re seeing a future where we’re all equal, where we celebrate diversity, and where all people are empowered to be the greatest version of themselves, whatever that may be. A future with a collective understanding that we’re all connected to each other and the earth, and our actions matter. Where we all have the greater good in mind. Wouldn’t that be great? We think so too. We’re working on it.

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  • OUR PEOPLE

    OUR PEOPLE

    From Sydney to Indonesia, and everywhere in between, our employees are like family. Which is why we’re passionate about:

    • Treating everyone fairly, with dignity and respect.
    • Supporting fundamental human rights for all.
    • Providing a safe and healthy workplace.
    • Valuing diversity, equality and inclusion.
    • Ensuring no child or forced labour is used.

    In 2022, we along with our HanesBrands family were recognised in the top tier of companies rated in Baptist World Aid’s 2022 Ethical Fashion Report. The report grades companies based on the strength of their systems to mitigate against the risks of forced labor, child labor and exploitation in their supply chains.

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  • ETHICAL STANDARDS

    As players in the fashion biz, we have a responsibility to act with fairness, respect and integrity in relation to our employees. From our stores to our factory floors, we hold ourselves and our suppliers accountable to strong ethical standards and are committed to human rights and responsible sourcing.

    How are we doing this?

    Under our parent company, HanesBrands, we run a Responsible Sourcing Program that audits all facilities involved in the production of our products anywhere in the world, including our owned facilities. ​

    This program monitors compliance through ongoing annual assessments of facilities to ensure compliance with our Global Standards for Suppliers (GSS) and our Global Human Rights Policy and identify any opportunities for continuous improvement.​

    Each of our facilities must undergo a GSS assessment before production begins. It is then followed up with ongoing annual assessments. To ensure accuracy and integrity, the initial and annual assessments are conducted by third-party auditors who measure the facility’s performance using a detailed, scored set of criteria.​

    Based on their audit score, we grade and rank our suppliers into four categories. The lowest-scoring facilities are placed on our Alarm List for flagged issues that need immediate action. We have a zero-tolerance policy against issues such as child labour, forced labour, wage violations, serious health and safety violations, sexual or physical harassment or abuse, rejection of an audit, unauthorised subcontracting and attempted bribery of an auditor. ​

    HanesBrands is also a fully accredited member of the Fair Labor Association (FLA), an international multi-stakeholder labour rights organisation whose goal is to advance labour rights globally and to help industry appropriately address a range of complex human rights issues.

    More information on our Global Responsible Sourcing program here.

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COMMUNITY PARTNER: GIVIT

COMMUNITY 
PARTNER: GIVIT

GIVIT works to alleviate poverty in Australia by connecting those who have with those who need. We work with GIVIT on an ongoing basis to donate clothing to the most vulnerable members of our community. We also provide disaster recovery relief, such as the donation of face masks during COVID-19 and support to those affected by the 2020 Victorian bushfires. The goods we offer not only help bring comfort, they also help the environment by staying out of landfill.

Since our partnership began in 2018, our Hanes Australasia family has donated over 2,500,000 items to people in need through our charity partner, GIVIT.

Visit GIVIT.

SUSTAINABLE MATERIALS

SUSTAINABLE MATERIALS

We’re all about striving to make more sustainable choices to ensure our products have a lesser impact on the planet, without compromising on quality or comfort. We have the power to reduce our environmental footprint, and that’s exactly what we’re committed to doing.

We’re working towards using 100% sustainably sourced cotton and 100% recycled/degradable polyester by 2030. We define sustainable cotton as U.S. and Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs.

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  • SUSTAINABLE MATERIALS:TENCEL MODAL

    SUSTAINABLE MATERIALS:
    TENCEL MODAL

    TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. We’ve blended TENCEL™ Modal fibres with elastane to ensure that beautiful handfeel and quality you know and love about our products is still at the core whilst choosing a renewable source that’s better for the environment.

    Exhibiting high flexibility, TENCEL™ Modal wood-based fibers offer textiles a long-lasting quality of exquisite softness. Due to the fiber’s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of fabrics even after repeated washing.

    Learn more about TENCEL™ Modal here.

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  • SUSTAINABLE MATERIALS:RECYCLED POLYESTER

    SUSTAINABLE MATERIALS:
    RECYCLED POLYESTER

    We’re looking at “waste” in a different way, thinking about it as a resource and finding ways to turn it into yarns that we can use in the fabric of our garments.

    It’s no secret that plastic pollution is a huge problem in the fashion industry. Therefore we are trying to do our part by gradually introducing yarn made from recycled plastic bottles in our Men’s 24/7 range. Recycled plastic bottles are used as raw materials, which are crushed, cleaned, decomposed, polymerized, granulated, melted and then spun into fibres to be used in our underwear.

    We’re looking to increase the use of recycled polyester and other recycled yarns across key product ranges, so stay tuned for more!

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THE COLLABORATORS

THE COLLABORATORS

We couldn’t create products that are less impactful on the environment without the help of our partners…

Lenzing Group.
We have partnered with the Lenzing Group and have used their TENCEL™ Modal fibres in a number of Jockey ranges. TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. Numerous Lenzing innovations have been integrated in the production of TENCEL™ Modal fibers, to make the process more environmentally sound. For example, Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals.

Learn more

  • THE SCIENCE

    THE SCIENCE

    We're committed to making sure our products do not contain harmful substances. Our restricted substances management program adopts the American Apparel and Footwear Substances list which details restrictions and bans of harmful substances in apparel products around the world and supports responsible environmental compliance throughout our supply chain.

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PACKAGING

Procurement of more sustainable packaging is an important component of our sustainability journey.

We are continually learning and changing our packaging to take conscious steps to reducing our footprint with the help of the Australian Packaging Covenant Organisation (APCO).

By 2025, we’re working to eliminate single-use plastics in our product packaging to ensure that 100% of our packaging is reusable or recyclable. We’re also working as part of our global HanesBrands family to reduce the weight of our packaging by 25%, compared to our 2019 baseline.

PACKAGING

Packaging Initiative #1

REUSABLE HANGERS

Through our Stockists, our hangers are reused via our partnership with PACT, a program that reuses hangers, which may otherwise end up in landfill.

PACKAGING

 

Packaging Initiative #2

MORE SUSTAINABLE
SWING TAGS

We’ve started the journey to more sustainable swing tags and other card-based packaging by reducing card weight and upgrading it to an Forest Stewardship Council (FSC) mixed card, which uses raw materials from sustainably managed forests.

Packaging Initiative #3

RECYCLED CONTENT
SHIPPING SATCHELS

Our online orders arrive on doorsteps in shipping satchels made from 90% post-consumer waste plastic. 

Packaging Initiative #4

PLASTIC
PACKAGING

We’re committed to eliminating single-use plastics in our product packaging by 2025. Following the collapse of REDcycle, unfortunately there is no collection of soft plastics available for customers at the present time. Industry is working hard to identify pathways to create new schemes. In the meantime, customers are advised to dispose of their soft plastics in the landfill bin. You can also check your local council recycling options here: https://recyclingnearyou.com.au/councils

We are in the process of removing references to REDcycle on our packaging, and remain committed to achieving our sustainability goal of eliminating single-use plastics in our product packaging by 2025.

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