We’re working towards the greater good.We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.
OUR VISION

OUR VISION

We’re working towards the greater good.

We know greatness is not only in the big moments, but in the small steady steps we make everyday. We are committed to creating things we’re proud of, starting with well-made products that are great to wear. We understand as a large company, our choices matter, so we are committed to reducing our impact on the planet with more sustainable decisions that look after all of us. We stand for equality and diversity. We know we’re not perfect, but at the heart of greatness is the will to evolve. So now we know better, we’ll do better, always striving for greatness for every generation.

Our goals

HanesBrands' 2030 goals are a map to a greater future.  
The long-term goals of our global HanesBrands family are:

People

People

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Globally, our group is aiming to positively impact the lives of at least 500,000 people per year by:

  • Supporting HanesBrands global employee base, and those of our suppliers, through a broad range of programs including health and wellness, education and diversity and inclusion.
  • Maintaining robust ethical sourcing practices and remaining committed to human rights and responsible sourcing.
  • Supporting our communities focusing on the themes of Comfort, Inclusion and Health.

Product

Product

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  • Aiming to eliminate single-use soft plastics in our product packaging, where possible, and working towards reducing specific problematic packaging components by 2030;
  • Aiming to use 100% preferred cotton in our group's products by 2030. We define preferred cotton as U.S. grown, Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs;
  • Working towards embedding circularity across our group's business model, including circular design principles, minimising waste across the value chain, and engaging in industry partnerships.

Planet
Planet Read more

As part of HanesBrands, we have set reduction targets for our emissions through the Science-Based Targets Initiative. Our group is aiming at:

  • Reducing 50% of its Scope 1 and 2 emissions by 2030.
  • Reducing 30% of its Scope 3 emissions by 2030.

HanesBrands are also aiming at:

  • Using 100% renewable electricity where reasonably possible in its owned operations through direct investment and renewable energy credits by 2030. 
  • Reducing water use by 25% in its owned operations by 2030.
  • Working with key facilities to complete Higg FEM and include scores in our facility evaluations (Tier 1 and 2).

All reduction goals are off of a 2019 baseline.

 

OUR PEOPLE

OUR PEOPLE

We support greatness in humankind.

Making underwear to support people is what we do, but we’re thinking bigger. We’re seeing a future where we’re all equal, where we celebrate diversity, and where all people are empowered to be the greatest version of themselves, whatever that may be. A future with a collective understanding that we’re all connected to each other and the earth, and our actions matter. Where we all have the greater good in mind. Wouldn’t that be great? We think so too. We’re working on it.

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  • OUR PEOPLE

    OUR PEOPLE

    From Sydney to Indonesia, and everywhere in between, our employees are like family. Which is why we’re passionate about:

    • Treating everyone fairly, with dignity and respect.
    • Supporting fundamental human rights for all.
    • Providing a safe and healthy workplace.
    • Valuing diversity, equality and inclusion.
    • Ensuring no child or forced labour is used.

    In 2024, as part of our HanesBrands family, we were recognised in the top 20% of companies assessed in Baptist World Aids 2024 Ethical Fashion Report. The report grades companies based on the strength of their systems to mitigate against the risks of forced labour, child labour and exploitation in their supply chains. 

  • ETHICAL STANDARDS

    As players in the fashion biz, we have a responsibility to act with fairness, respect and integrity in relation to our employees. From our stores to our factory floors, we hold ourselves and our suppliers accountable to strong ethical standards and are committed to human rights and responsible sourcing.

    How are we doing this?

    Under our parent company, HanesBrands, we run a Responsible Sourcing Program that audits all facilities involved in the production of our products anywhere in the world, including our owned facilities.

    This program monitors compliance through ongoing annual assessments of facilities to ensure compliance with our Global Standards for Suppliers (GSS) and our Global Human Rights Policy and identify any opportunities for continuous improvement.

    Each of our facilities must undergo a GSS assessment before production begins. It is then followed up with ongoing annual assessments. To ensure accuracy and integrity, the initial and annual assessments are conducted by third-party auditors who measure the facility’s performance using a detailed, scored set of criteria.

    Based on their audit score, we grade and rank our suppliers into four categories. The lowest-scoring facilities are placed on our Alarm List for flagged issues that need immediate action. We have a zero-tolerance policy against issues such as child labour, forced labour, wage violations, serious health and safety violations, sexual or physical harassment or abuse, rejection of an audit, unauthorised subcontracting and attempted bribery of an auditor.

    More information on our Global Responsible Sourcing program here.

COMMUNITY PARTNER: GIVIT

COMMUNITY 
PARTNER: GIVIT

GIVIT are a national not-for-profit that partners directly with councils, recovery out reach teams, charities and community groups to connect those in need with those who can help, ensuring that Australians experiencing hardship receive the essential goods and services they need, when they need it most.

Since our partnership began in 2018, Jockey together with our Hanes Australasia family has collectively donated over 2,500,000 items to people in need.

Visit GIVIT.

PREFERRED MATERIALS

PREFERRED MATERIALS

We’re all about striving to make more sustainable choices to ensure our products have a lesser impact on the planet, without compromising on quality or comfort. We have the power to reduce our environmental footprint, and that’s exactly what we’re committed to doing.

We've been working towards using 100% preferred cotton in our products by 2030. We define preferred cotton as U.S. grown, Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs.

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  • PREFERRED MATERIALS:TENCELᵀᴹ MODAL

    PREFERRED MATERIALS:
    TENCELᵀᴹ MODAL

    TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. We’ve blended TENCEL™ Modal fibres with elastane to ensure that beautiful handfeel and quality you know and love about our products is still at the core whilst choosing a renewable source that’s better for the environment.

    Exhibiting high flexibility, TENCEL™ Modal wood-based fibers offer textiles a long-lasting quality of exquisite softness. Due to the fiber’s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of fabrics even after repeated washing.

    Learn more about TENCEL™ Modal here.

  • PREFERRED MATERIALS:RECYCLED POLYESTER

    PREFERRED MATERIALS:
    RECYCLED POLYESTER

    We've been looking at how we can reduce dependency on new materials, and make use of those already existing in the world. That's why we choose recycled polyester when we can. Instead of creating new materials from scratch, recycled polyester utilises materials that may otherwise have gone to waste - helping cut down on energy and resource use. 

THE COLLABORATORS

THE COLLABORATORS

We couldn’t create products that are less impactful on the environment without the help of our partners…

Lenzing Group.
We have partnered with the Lenzing Group and have used their TENCEL™ Modal fibres in a number of Jockey ranges. TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. Numerous Lenzing innovations have been integrated in the production of TENCEL™ Modal fibers, to make the process more environmentally sound. For example, Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals.

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  • THE SCIENCE

    THE SCIENCE

    We're committed to making sure our products do not contain harmful substances. Our restricted substances management program adopts the American Apparel and Footwear Substances list which details restrictions and bans of harmful substances in apparel products around the world and supports responsible environmental compliance throughout our supply chain.

PACKAGING

Procurement of more sustainable packaging is an important component of our sustainability journey.

We are continually learning and changing our packaging to take conscious steps to reducing our footprint with the help of the Australian Packaging Covenant Organisation (APCO).

PACKAGING

Packaging Initiative #1

REUSABLE HANGERS

Through our Stockists, our hangers are reused via our partnership with PACT, a program that reuses hangers, which may otherwise end up in landfill.

PACKAGING

 

Packaging Initiative #2

MORE SUSTAINABLE
SWING TAGS

Since 2019, we've been on a journey toward sustainable swing tags and other card-based packaging by reducing card weight and upgrading it to an Forest Stewardship Council (FSC) mixed card, which uses raw materials from sustainably managed forests.

Packaging Initiative #3

RECYCLED CONTENT
SHIPPING SATCHELS

Our online orders arrive on doorsteps in shipping satchels made from 90% post-consumer waste plastic. 

Packaging Initiative #4

PLASTIC
PACKAGING

We're working to reduce the use of single-use plastics in our product packaging. Following the collapse of REDcycle, unfortunately there is no collection of soft plastics available for customers at the present time. Industry is working hard to identify pathways to create new schemes. In the meantime, customers are advised to dispose of their soft plastics in the landfill bin. You can also check your local council recycling options here: https://recyclingnearyou.com.au/councils