We’re working towards the greater good.We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.
We’re working towards the greater good.


We’re working towards the greater good.

We know greatness is not only in the big moments, but in the small steady steps we make everyday. We are committed to creating things we’re proud of, starting with well-made products that are great to wear. We understand as a large company, our choices matter, so we are committed to reducing our impact on the planet with more sustainable decisions that look after all of us. We stand for equality and diversity. We know we’re not perfect, but at the heart of greatness is the will to evolve. So now we know better, we’ll do better, always striving for greatness for every generation.

Our goals

Our 2025 & 2030 goals are a map to a greater future.  
Together with our global HanesBrands family, we’re working towards our new set of long-term goals:



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Globally we're aiming to improve the lives of at least ten million people by 2030. We will do so by:

  • Supporting HanesBrands global employee base, and those of our suppliers, primarily through programs focused on health and wellness, education, and diversity and inclusion.
  • Supporting our communities through health & wellness and education programs, philanthropy and encouraging volunteerism.

We are currently supporting our communities by:

  • Increasing visibility of people living with disabilities through our sponsorship with Paralympics Australia
  • Helping to improve the lives of those living with and affected by Ovarian Cancer through our support of Ovarian Cancer Australia.
  • Encouraging self-checking and helping to increase awareness of testicular cancer through our sponsorship of Testicular Cancer New Zealand.
  • Providing clothing essentials to vulnerable Aussies in times of crisis through our partnership with GIVIT



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  • We aim to eliminate single-use plastics in our product packaging by 2025 are working towards 100% of our packaging being reusable or recyclable.
  • We aim to reduce the weight of our product packaging by 25% by 2025, off a 2019 baseline.
  • We’re working towards using 100% sustainable cotton and 100% recycled polyester across all our products by 2025.
  • We aim to have a fully circular product or significant circularity initiative by 2025.

Planet Read more

As part of HanesBrands, we have signed the Science-Based Targets Call-to-Action Commitment Letter and will develop science-based targets by 2022. As such, together with our global HanesBrands family we will:

  • Continue to drive greenhouse gas reductions in HanesBrands owned and key-supplier facilities, which we currently project will require an absolute Scope 1 and 2 greenhouse gas (GHG) reduction of at least an additional 25% by 2030 to meet science-based targets.
  • Continue to drive energy use reductions in our owned and key-supplier facilities, which we currently project will require us to reduce energy use at least an additional 25% by 2030 to meet science-based targets.
  • Aim to achieve 100% renewable electricity in our owned operations by 2030.
  • We will also educate consumers on the energy, GHG emissions and money they can save by washing our products in cold water with HanesBrands having a goal of 300 million consumer impressions by 2022.

We aim to reduce water use within our operations by an additional 25% by 2030 off a 2019 baseline.

We aim to achieve zero waste across our operations by 2025 and support key suppliers to do the same.




We support greatness in humankind.

Making underwear to support people is what we do, but we’re thinking bigger. We’re seeing a future where we’re all equal, where we celebrate diversity, and where all people are empowered to be the greatest version of themselves, whatever that may be. A future with a collective understanding that we’re all connected to each other and the earth, and our actions matter. Where we all have the greater good in mind. Wouldn’t that be great? We think so too. We’re working on it.

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    From Sydney to Shanghai, and everywhere in between, our employees are like family. Which is why we’re passionate about:

    • Treating everyone fairly, with dignity and respect.
    • Supporting fundamental human rights for all.
    • Providing a safe and healthy workplace.
    • Valuing diversity, equality and inclusion.
    • Ensuring no child or forced labour is used.

    As part of HanesBrands, we have been recognised by Baptist World Aid for our commitment to ethical sourcing. In 2019, we along with our HanesBrands family, improved from an A- grade to an A in their Ethical Fashion Report. In 2020, we were also recognised in the top tier of their COVID Fashion Report. You can find out more via baptistworldaid.org.au.


    As players in the fashion biz, we have a responsibility to act with fairness, respect and integrity in relation to our employees. From our stores to our factory floors, we hold ourselves and our suppliers accountable to strong ethical standards and are committed to human rights and responsible sourcing.

    How are we doing this?

    Through our parent company, HanesBrands, we run an ethical sourcing program that is accredited by the Fair Labor Association (FLA). This program monitors social compliance through ongoing annual assessments of factories to ensure compliance with our policies and identify any opportunities for continuous improvement.

    Each of our facilities must undergo a social compliance assessment before production begins, and then has an annual assessment. To ensure accuracy and integrity, the initial and annual assessments are conducted by third-party auditors who measure the facilities’ performance using a detailed and scored set of criteria.

    Our compliance program goal is to work with facilities to drive continuous improvement, but we will stop doing business with a factory if they fail to correct deficiencies in a timely manner or if “zero-tolerance” issue is discovered such as child labour, forced labor, sexual or physical harassment or abuse, or attempted bribery of an auditor.

    You can read more about our global ethical sourcing program here.



We believe in celebrating greatness in humankind, no matter what gender, ethnicity or ability so we’ve teamed up with a range of community partners to help give a voice to those who need to be heard, in our mission to support every person to achieve their greatness.

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    Ovarian cancer is the eighth most common cancer in Australia. About 1,532 Australian women are diagnosed each year. If that statistic wasn’t scary enough, sadly, there is no early detection test available. This alone was enough for us to partner with Ovarian Cancer Australia to help raise much needed funds for women living with ovarian cancer. When you purchase any of our limited edition Overies undies, we’ll donate 100% of the profits to OCA so they can support women living with ovarian cancer.

    Learn more about Ovarian Cancer Australia here.

    *Overies undies are available to purchase from March 2021 until sold out



    Testicular cancer is the most common cancer in men between the ages of 15 – 39 in New Zealand but if diagnosed early the survival rate is 95%. In order to help raise awareness, we’ve partnered with Testicular Cancer New Zealand to create behavioral change in young kiwi men. We’ve designed limited edition REMUNDIES to remind guys to check themselves regularly and are donating 10% of REMUNDIES sales to TCNZ.

    Learn more about Testicular Cancer NZ here.

    *REMUNDIES are exclusive to Farmers (https://www.farmers.co.nz/) and are available to purchase from April 2021 until sold out.



    We have a long history of supporting world class athletes and today we are a proud sponsor of the 2020 Australian Paralympic Team. We’re so proud of these incredible athletes for their perseverance, tenacity and determination and are so excited to be the official underwear behind the athletes as they take on the world.



    GIVIT works to alleviate poverty in Australia by connecting those who have with those who need. As a part of HanesBrands, we work with GIVIT on an ongoing basis to donate clothing to the most vulnerable members of our community. We also provide disaster recovery relief, such as the donation of face masks during COVID-19 and support to those affected by the 2020 Victorian bushfires. The goods we offer not only help bring comfort, they also help the environment by staying out of landfill.

    Since our partnership began in 2018, HanesBrands have donated over 1,125,000 items to people in need.



We’re all about striving to make more sustainable choices to ensure our products have a lesser impact on the planet, without compromising on quality or comfort. We have the power to reduce our environmental footprint, and that’s exactly what we’re committed to doing.

By 2025, we will use 100% sustainable cotton and 100% recycled polyester across all of our products.

We define sustainable cotton as US and Australian grown, organic, recycled, or sourced from the Better Cotton Initiative and other reputable sustainable cotton programs.

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    TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. We’ve blended TENCEL™ Modal fibres with elastane to ensure that beautiful handfeel and quality you know and love about our products is still at the core whilst choosing a renewable source that’s better for the environment.

    Exhibiting high flexibility, TENCEL™ Modal wood-based fibers offer textiles a long-lasting quality of exquisite softness. Due to the fiber’s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of fabrics even after repeated washing.

    Learn more about TENCEL™ Modal here.



    Cotton is a core fabric in much of the Jockey range. To make our cotton based ranges better for the environment we’ve re-engineered them to utilise organic cotton in the body fabric.

    Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.



    We’re looking at “waste” in a different way, thinking about it as a resource and finding ways to turn it into yarns that we can use in the fabric of our garments.

    It’s no secret that plastic pollution is a huge problem in the fashion industry. Therefore we are trying to do our part by gradually introducing yarn made from recycled plastic bottles in our Men’s 24/7 range. Recycled plastic bottles are used as raw materials, which are crushed, cleaned, decomposed, polymerized, granulated, melted and then spun into fibres to be used in our underwear.

    We’re looking to increase the use of recycled polyester and other recycled yarns across key product ranges, so stay tuned for more!



We couldn’t create products that are less impactful on the environment without the help of our partners…

Lenzing Group.
We have partnered with the Lenzing Group and have used their TENCEL™ Modal fibres in a number of Jockey ranges. TENCEL™ Modal fibres are manufactured from renewable raw material wood, sourced from sustainable forests. Numerous Lenzing innovations have been integrated in the production of TENCEL™ Modal fibers, to make the process more environmentally sound. For example, Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals.

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    We’re committed to making sure our products do not contain harmful substances. In 2015, we created our own Restricted Substances List which now covers more than 880 substances. We hold ourselves accountable for providing safe products, making sure we deliver great products while being conscious of our environmental impact.


Procurement of more sustainable packaging is an important component of our sustainability journey.

We are continually learning and changing our packaging to take conscious steps to reducing our footprint with the help of the Australian Packaging Covenant Organisation (APCO).

By 2025, we’re working to eliminate single-use plastics in our product packaging to ensure that 100% of our packaging is reusable or recyclable. We’re also working as part of our global HanesBrands family to reduce the weight of our product packaging by 25%, compared to our 2019 baseline.


Packaging Initiative #1


We have removed all plastic garment hangers from being shipped with our online orders. Through our Stockists, our hangers are reused via our partnership with TIC, a program that reuses hangers, which may otherwise end up in landfill.


Packaging Initiative #2


We’ve started the journey to more sustainable swing tags and other card-based packaging by reducing card weight and upgrading it to an Forest Stewardship Council (FSC) mixed card, which uses raw materials from sustainably managed forests.

Packaging Initiative

Packaging Initiative #3


Our online orders arrive on doorsteps in sustainable shipping satchels made from 90% post-consumer waste plastic. They feature the Australasian Recycling Label (ARL) logo, and can be recycled via REDcycle drop-off bins, located at major supermarkets across Australia.

Packaging Initiative #4


We’ve made the switch so that our men’s underwear packs are made from REDcycle-compliant soft plastics. This means they can be easily recycled by dropping them off at your nearest REDcycle bin, located at major supermarkets across Australia.

Packaging Initiative #5


To ensure our packaging is disposed of correctly, you will find easy-to-understand instructions on how to recycle each piece of packaging on the actual packaging itself! Look out for the REDcycle and Australasian Recycling Label (ARL) logos to find out how best to dispose of our packaging.